Atlantic - About Us

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BACKGROUND

Atlantic Research and Consulting, Inc. was founded by Peter Hooper in 1981 as the Atlantic Research Company. At that time, Peter provided survey research and statistical consulting services under this name while serving on the faculty at Northeastern University.

As the need for more comprehensive services increased, Atlantic was established as a full-service marketing research firm in 1985. In response to the firm's growth, Atlantic was incorporated as the Atlantic Marketing Research Company, Inc., in 1987.

In 2000, Atlantic adopted the name that now appears on its letterhead, Atlantic Research and Consulting, Inc. The name change is intended to reflect Atlantic's response to clients' needs for consulting services to assist their research-based decision-making.

Atlantic now works with clients on broader matters related to strategic marketing, planning and problem solving. Advice and consultation on these types of issues is always research- based. The issues are tackled alone with clients or other corporate partners may be recommended and involved in the solutions.

Importantly, Atlantic's core competency remains its quantitative research capabilities. Specifically, Atlantic has established a significant capability for personal, mail and telephone interviewing, statistical processing and report presentation. These resources are centralized at its Boston office in the heart of the city's business district.

In addition to its resources for quantitative studies, Atlantic has developed significant expertise in qualitative research approaches, particularly focus groups and in-depth interviewing. Atlantic has conducted focus groups around the nation, and top management has moderated groups, analyzed data and prepared reports for those engagements.

Atlantic's industry experience is broad, but it specializes in research services for financial services, insurance, health care, energy, technology and other professional service industries, as well as government and non-profits.

Atlantic participates actively as a member of the American Marketing Association, the American Association of Public Opinion Research and the Council of American Survey Research Organizations, which is the national trade association for survey research firms.